Founding SDR

The role

Own qualified Figr opportunities from first interaction through activation and commercial close.

This is not a narrow SDR or demo-only role. You’ll work across:

• Warm product sign-ups and enterprise leads.

• Targeted outbound prospecting.

• Discovery and product demonstrations.

• Trials, onboarding, and follow-ups.

• Commercial proposals, negotiation, and closing.

• CRM hygiene and customer feedback.

Figr’s buyers include product, design, and innovation leaders at larger companies. The sales motion depends on understanding their workflow, demonstrating Figr against a real use case, and helping the team experience value during the trial. Figr is increasingly focused on larger companies where design-system complexity and cross-functional product work create clear pain.

Responsibilities

• Respond quickly to high-intent sign-ups and identify enterprise potential.

• Research accounts, map stakeholders, and identify the right product/design leader.

• Run discovery around the customer’s current product-development workflow.

• Conduct personalized Figr demos using the customer’s actual product or feature.

• Design and manage trials with clear success criteria.

• Follow up consistently across email, phone, LinkedIn, and WhatsApp where appropriate.

• Prepare proposals, handle objections, and move deals to closure.

• Keep HubSpot updated with next steps, stakeholders, risks, and deal status.

• Surface recurring objections and product feedback to the founders and product team.

• Experiment with messaging, qualification, and follow-up processes.